In 2019 Queensland Country Bank were going through a rebrand and wanted a modern, stylish, and comfortable uniform for their staff predominantly based in Townsville. The uniforms had to be suited to the harsh environments of Queensland and still look professional and approachable.
Our proposal included a blend of stock service garments, including suiting and separates, with some custom made key pieces incorporating the bold orange and gold hues of the new Queensland Country Bank brand. By consulting closely with bank staff throughout the design process, the uptake of these key bespoke pieces was widespread across the business. The result is a uniform range with much more brand alignment and recognition for the bank than they’ve ever had.
